Critical Factors Which Impact on Students’ Satisfaction: A Study of e-learning Institutes of Pakistan

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Junaid Aftab
Huma Sarwar
Ali Haider Khan
Alina Kiran


E-learning is the rising phenomenon of delivering education to far off areas through the use of internet technology. This study was carried out on e-learning institutes of Pakistan to find out the influence of critical factors has on students’ satisfaction. This research conducted by utilizing thirteen predictor variables under six dimensions (students’, teachers,’ technology, design, environmental and course) and their effect on criterion variable (Perceived e-learner satisfaction) — the data collected through a self-administered questionnaire. An aggregate of 250 questionnaires distributed among the students of e-learning institutes of Pakistan. The internal reliability of collected data checked through Cronbach alpha, and multiple regression analysis was utilized to test the hypotheses. The findings confirm that critical factors do influence on learners’ satisfaction in e-learning institutes of Pakistan as the outcomes of the research demonstrate that eleven out of thirteen predictor variables had a significant impact on the criterion variable perceived e-learner satisfaction. The discoveries of current research would help the e-learning institutes of Pakistan in improving the standard of education and in launching new associated programs because, at the moment, they are offering minimal degree programs in the e-learning environment.

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Aftab, J., Sarwar, H., Khan, A. H., & Kiran, A. (2019). Critical Factors Which Impact on Students’ Satisfaction: A Study of e-learning Institutes of Pakistan. Asian Journal of Distance Education, 14(2), 32-46. Retrieved from


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